Video Production

 

What is video production ?

Videotape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock.
Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same.

The basic process can be broken down into three subcategories.
  • Pre-production
  • Production
  • Post-production

1. Pre-production:
This is the planning stage. There will be no recording during this process, just preparation.

  • An idea is formed
  • The script is written
  • The cast is selected
  • The audio and video crew members are chosen

Everything is organized in preparation for the recording process. Scene locations are selected, the script is edited and revised if necessary, and an outline of the entire recording process is created.
There are many additional factors that must be reviewed as well. Proper lighting for each scene is critical. Sunlight and artificial lighting do not often mix well, so the time of day, weather conditions, and location for each scene must be carefully chosen.

2. Production:
Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to the next scene. This process repeats until every scene in the film has been shot. Once each scene has been properly shot, it’s time to move on to the next stage of post-production.

3. Post-production:
Post-production covers all actions that are performed after the actual shooting of the film has been completed. This includes merging each scene, syncing audio and video, editing audio and video, and adding special effects.

FAQ

Six to eight weeks is average for a corporate video. Social videos usually need to be turned around much quicker. We can move as quickly as you can.

All most all our business video production no matter the style are built up of these common elements. It is important to note that we approach the video production with a refined linear process. This means that we typically do not skip steps, unless we have designed a custom package for you. Our typical process is:

• Script writing
• Draft Voice over recording for review and timing
• Storyboarding
• Animation
• Professional Voiceover Recording
• Final delivery

We find it can often be a huge benefit if you are able to put together a draft script of what you’d like to communicate to your target market using your business video production. You don’t need worry about the overall quality,(how it sounds, grammar, length). It provides a great starting point for our team to help you faster and ensure we can include the key marketing messages and explain complex information the right way.

Yes we can! Almost every video we produce requires a guiding voice and we work with many different voice artists.