Search Engine Optimization (SEO)

What is Search Engine Optimization(SEO) ?

Search Engine Optimization (SEO) is the process of amending your website’s ranking in Google, Bing, Yahoo and other search engines for relevant search terms.
It is the cognitive process of designing and managing a website to reach a high rank in search engine results for keywords or key phrases. This process includes activities that maximize page authority and relevance, as well as website traffic.
It is the process of affecting the online visibility, volume or traffic quality of a website or a web page in a web search engine’s unpaid results, often referred to as “natural”, “organic”, or “earned” results. SEO may target different kinds of search, including image search, local search and video search.

Types of Search Engine Optimization (SEO)

  • On-page SEO – Something on your web pages like Blogs, product copy, web copy.
  • Off-page SEO – Something which happens away from your website that helps with your SEO Strategy-Backlinks.
  • Technical SEO – This methodology is employed for website and server optimizations, to enhance Search Rankings and website indexing to help bot crawling website pages.


 

Advantage and benefits of Search Engine Optimization (SEO) :

Some advantage of SEO is listed below:
  1. It Increases Organic search & high quality Website Traffic
  2. Offers Impressive ROI
  3. Improves Credibility & Trust
  4. Provides 24/7 Promotion
  5. Targets the Entire Marketing Funnel
  6. Reaches Your Entire Target Audience
  7. Optimizes User Experience
  8. It is Key to Search Visibility
  9. Cost-effective marketing tool
SEO drives quality traffic:
One of the key benefits of SEO is that it is an inbound marketing strategy. This type of marketing is more customer-centric. Instead of interrupting consumers as they are listening to the radio or watching TV, it involves developing helpful resources and make information more accessible. This is best for generating quality leads.
 
You don’t need to pay for ads in SEO:
Google’s ranking is based entirely on what its algorithm decides to be the great results for any entered query by the audience. When you build your website SEO friendly, then it attracts more audience and high quality traffic. You can also hire a digital marketing company to develop an SEO-friendly website.
 
The benefits of SEO are many and varied, to list a few: the cost per acquisition is much lower when ranking organically as opposed to buying paid advertising (Google Ads or Facebook); SEO leads can be tracked with data back to the source; SEO optimizes your site for keywords, helping with SERP rankings in real time and on “keyword searches”; SEO generally is associated with high quality websites; you own the traffic and users coming from a natural search engine result; there’s an assumption that more traffic from natural search is better because it has been driven by users.

What we offer ?

We offer a full range of search engine optimization services that allow you to get the most out of your website. With over 1 year experience, we have a proven track record in getting our clients to the top of Google. We will offer packages to suit any budget, and we do not believe that you need to spend thousands of rupees in order to get results. Our aim is to achieve long term brand awareness as an authority site in your niche market.
  • Keyword research
  • Website audits
  • Back-link audits
  • Website and blog content
  • Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
  • Video description optimization
  • Link building

FAQ

Search Engine Optimization (SEO).

Technical SEO: This is where you should start when it comes to your SEO strategy. Analyzing your website’s technical SEO will help you understand how well your content and keywords can be crawled, indexed, and explored by a search engine.

On-Page SEO: On-Page Optimization is done correctly for a website, as this educated search engine crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On-Page Optimization is usually done once on the website

Off-Page SEO: Off-Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines, it is a regular process and must be done ethically for better and long term results.

A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same niche are doing.

  1. Creation of New Page
  2. Link Building Services
  3. Directory Submission
  4. Article Creation and Submission
  5. Classified Ad Creation and Submission
  6. Blog Post Message Creation and Submission
  7. Press Release Creation and Submission
  8. E-book Creation and Submission
  9. You can also hire experts from online freelancing sites.

The incoming links to your website or webpage is referred as Backlink.

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. The search engine stores keywords in the database, and when the search is done, it will come up with the best possible match.

Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page

Black Hat SEO - In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

White Hat SEO - In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies

Grey hat SEO - Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs.

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