Social Media Marketing
Why Social Media Marketing (SMM)?
We Humans are essentially social animals. Communication and interaction is vital for the Human society. People love to socialize and interact with one another. Internet technology has changed the way the people communicate. Gone are the days when one had to write a letter or book a telephone call to speak to a friend or relative living across the country. Today, technology enables one to be in touch with friends and family across the globe instantaneously. When we talk of social networking, we are not just referring to the chatting and other blogs and forums where people discuss certain topics. We seem to be using the social media for sharing videos, movies, music, photos and all the information that one would want to share. Social media marketing is a new trend and rapidly growing way in which businesses are reaching out to targeted customers easily. Social media marketing can be simply defined as the use of social media channels to promote a company and its products. This kind of marketing can be thought of as a subset of online marketing activities that complete traditional Web-based promotion strategies, such as e-mail newsletters and online advertising campaigns.
Types of Social Media Marketing:
- Social Networks: Facebook, Twitter, LinkedIn.
- Media Sharing Networks: Instagram, Snapchat, YouTube.
- Discussion Forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer Review Networks: Yelp, Zomato, TripAdvisor.
- Blogging & Publishing Networks: WordPress, Tumblr, Medium.
Advantage of Social Media Marketing(SMM)
- Brand Awareness
- Better communication with customers
- Better ability to showcase company expertise
- Gain more business contacts
- Better market research
FAQ
Social media is a digital medium for individuals and brands to share information, pictures and videos and to create awareness about themselves. Platforms such as Instagram, Twitter, Facebook, LinkedIn, etc. are a few examples of social media applications.
Social media marketing is a process of attaining attention, build your brand, increase website traffic and sales through social media websites. Brands and individuals simply achieve this by publishing engaging content on their social media channels, engaging with their followers, and running social media campaigns.
- Strategy
- Planning and publishing
- Engagement
- Analytics
- Advertising
Many business owners are lost between believing they need an SMM specialist and not wanting to pay someone to "just go on Facebook". So first, let me tell you what does Social Media Marketer actually do:
Manage a publishing calendar.
Schedule posts.
Curate content.
Monitor brand mentions and keywords.
Engage with customers and partners (i.e. reply to all comments, reviews, questions on Social Media).
Review analytics and determine next steps.
Follow up with connections and on projects.
Having your presence on social media is one thing, and leveraging the power of social media in your favour is one. We help you move beyond the basics and deliver recipes that have been curated through our research and understanding of social media over the years. We help you start on top of every trend, every experiment and every audience’s mind at all times.