Senior Marketing Analyst
Job Responsibilities
• Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
• Finding innovative ways to use proprietary Personal Capital data for PR and content marketing purposes;
• Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to leadership;
• Design and analyze A/B tests to drive KPI improvements;
• Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;
• Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions;
• Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions;
• Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
• Ensure IT leadership is appropriately informed of performance or other issues;
Job Requirements
• Flexibility to deal with rapidly changing, time-constrained launch;
• Strong working knowledge of process automation using a scripting language (R / Python);
• Effective communication skills to present information to technical and non-technical audience;
• Knowledge of and curiosity to stay current on industry analytical trends;
• Experience developing and maintaining reports in Tableau or other data visualization tool;
• Strong interpersonal, analytical, and organizational skills;
• Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred;
• Capable of communicating and inspiring strong collaboration;
• Very strong analytical skills;
• Previous use of analytics and testing tools, such as Adobe Analytics and Adobe Target, as well as visualization tools;
• Familiar with programming languages-SQL/Hive & python;