SEO Analyst
Job responsibilities
• Manage SEO and Social campaigns on a daily basis
• Increase webpage and social media asset optimizations
• Conduct keyword research using various tools (like Keyword Planner and Moz)
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Monitor paid search campaigns
• Follow SEO trends and stay up-to-date with new tools and practices
• Responsible for generating client facing reports, studies, and presentations
• Collaborate with the Head of SEO to plan search campaigns and deliver excellent SEO service to clients
• Be up-to-date with industry trends and applicable technologies, as well as developments in SEO, social media, and analytics; online marketing, e-commerce, and online consumer behavior.
Job requirements
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.
• Minimum 1 yr exp